Baldai Namams is a premium-class furniture store in Lithuania, offering high-quality home furnishings. With a goal to boost online traffic and conversions without expanding their advertising budget, Baldai Namams partnered with us to enhance their digital marketing strategy.
Challenge:
The client needed to drive more qualified traffic to their website and improve campaign efficiency. Existing campaigns lacked robust conversion tracking and strategic optimization across platforms, leading to underperformance, particularly in social advertising.
Solution:
We executed a multi-platform marketing strategy focused on maximizing return without increasing ad spend. Key initiatives included:
Optimized conversion tracking to ensure accurate performance measurement.
Revamped Google Ads strategies for more targeted and efficient reach.
Launched conversion-based campaigns on Facebook and Instagram to attract high-intent visitors.
Results:
The strategic improvements delivered strong performance gains:
🔺 Traffic increased by 85% — with no increase in budget
🔻 Cost-per-click (CPC) decreased by 50% in Facebook campaigns
