Eye2Eye, a photography service based in Lithuania, specializes in eye photography — offering a truly unique experience for individuals wanting to see a world reflected in their own eyes. With a distinct product and growing market potential, Eye2Eye sought to enhance its digital marketing effectiveness and scale its online conversions.
Challenge:
Despite a compelling visual product, Eye2Eye faced challenges in maximizing the performance of its digital marketing channels. The client lacked a structured funnel, and costs for remarketing campaigns were higher than desired. They needed a data-driven solution to improve efficiency and scale results.
Solution:
We undertook a comprehensive audit and revamp of Eye2Eye’s digital marketing strategy. Key actions included:
Creating and implementing a full marketing funnel tailored to the customer journey.
Optimizing tracking systems to improve attribution and performance analysis.
Optimizing Google Ads and Facebook campaigns.
Segmenting the marketing funnel for more personalized and effective targeting.
Results:
The implementation of a strategic funnel and platform optimization helped to achieve solid results:
✅ Marketing funnel created and implemented
🔻 Remarketing CPA (Cost Per Acquisition) decreased by 66%
🔺 Conversions increased by 89%
