MedicGrace provides high-quality medical clothing tailored for healthcare professionals. Rather than aiming for aggressive scaling, MedicGrace’s primary goal was to maintain a consistent and reliable flow of online revenue while keeping advertising spend efficient and predictable.
Challenge:
The brand wanted to avoid rapid growth that could overwhelm operations or compromise quality. Instead, the focus was on maintaining a healthy, stable revenue stream month-over-month, supported by sustainable digital marketing practices. Prior to our collaboration, campaign performance was inconsistent, and there was limited control over customer acquisition costs.
Solution:
We took a balanced, maintenance-focused approach to digital strategy. Our actions included:
Setting up accurate tracking to monitor revenue consistency.
Optimizing existing Google and social campaigns for steady performance.
Introducing mild retargeting to support repeat purchases without increasing ad pressure.
Refining ad creatives to focus on trust, comfort, and quality — key values in medical apparel.
Results:
The refined strategy helped MedicGrace:
Maintain a steady and predictable revenue stream
Keep customer acquisition costs stable and efficient
Reduce campaign fluctuations and improve control over monthly results
